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Phone calls from prospects are often a primary goal for a pay per click campaign. If you are paying for ads to generate calls then it’s essential that you know how many calls you are getting and which parts of your campaign are making the phone ring.
Our advanced call tracking system means that we can account for every call that results from your pay per click campaign, deliver full call recordings and detailed analysis.
Don’t spend money on generating phone calls with your pay per click campaign without tracking the results.
Retargeting (or remarketing as it is often called), is one of the most powerful ways to boost your PPC campaigns to make them more effective. By showing targeted, appropriate ads to your hottest prospects in the weeks and months that follow their visit to your website we can entice them back to your website to complete their purchase.
Landing Page Development
Successful pay per click campaigns are about a lot more than ad clicks. The landing page on your website that a visitor sees when they click your ads is just as, if not more important. A well designed landing page can double or triple the return on your ad spend. That’s why when our client campaigns demand it, we can design high converting, compelling landing pages that work hand in hand with your pay per click campaign.
Converting leads into customers often requires a conversation. Engage your leads with information that will help them know if your solution is the right one for them. When needed, we can create conversion-oriented email marketing campaigns that help your prospect move from undecided to motivated and read to take action with you.
Facebook vs. AdWords Which One is Right for You?
Wondering whether your product or service will work better on Facebook or AdWords? Find out if you can successfully advertise on either platform to generate more business and make a profit.
Your product or service is Facebook-Worthy if it:
- Is rare, hard-to-find or customized
- Is purchased by individuals who are affiliated with an interest, activity, or social group and are learning or reading information about that subject
- Is purchased by specific types of companies, job roles, or organizations
- Is your service a local company that offers events and activities, or is tied to the local community
- Is an experience such as education, training, coaching, entertainment or event
- Your customers are a specific age, gender, or demographic (i.e. Baby Boomer)
Your product or service is AdWords-Worthy if it:
- It is something that solves an urgent problem that people are searching for right now
- Is something highly technical, specialized, or process-oriented that people search online for
- Is a local service that someone is looking to book immediately like roofing, waterproofing, dental or pet grooming services
- Is a specific solution, service, or product that solves a specific problem
- Your competitors are advertising on AdWord
- You need to show up on the Google results page for your keywords
Ready to Calculate Your Potential ROI?
Want to know more about the possibilities for growing your business, practice or school? If you’re not advertising right now, we can do a market analysis to see if there’s enough demand for your offer and which platform would be more profitable for you.
If you’re already advertising on AdWords or Facebook, we can do a marketing audit to identify any waste and show you how to get more for your money. To get started, fill out the contact form. Or give us a call at 503-766-4996.CONTACT US NOW